Spanish-language advertising to connect with 65 MILLION HISPANICS IN THE US

Spanish-language Advertising and Media continues to be the most effective way to connect with Hispanics

62%
(40million+) of Hispanics speak primarily Spanish in their home
SOURCE: Nielsen, NPOWER, Time Period Analysis, Hispanic Sample, Kantar 2021 US Monitor Report. Horowitz 2022 FOCUS Latino
82%
of Hispanics consume content in Spanish weekly (including 84% of millennial Hispanics!)
SOURCE: Nielsen, NPOWER, Time Period Analysis, Hispanic Sample, Kantar 2021 US Monitor Report. Horowitz 2022 FOCUS Latino
182% index
Ads in Spanish are best info source when buying products/services
SOURCE: Nielsen, NPOWER, Time Period Analysis, Hispanic Sample, Kantar 2021 US Monitor Report. Horowitz 2022 FOCUS Latino
163% index
I’m loyal to companies that advertise in Spanish
SOURCE: Nielsen, NPOWER, Time Period Analysis, Hispanic Sample, Kantar 2021 US Monitor Report. Horowitz 2022 FOCUS Latino

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