Our unrivaled audience
Hispanics viewers are vital to your brands
$65K
Average household income
37
Median age
76%
Bilingual
59%
Home-owner
81%
Complete home improvement
Source: Nielsen, NPOWER, Time Period Analysis, Prime: Mon-Sun 7-11P, Live+3, MRI 21Oct_21Dec, 2021-22 To Date: 09/27/2021 - 03/06/2022
YOUR MESSAGES ARE MORE POWERFUL WHEN COMBINED WITH OUR BRANDS.
Index
187
I enjoy seeing advertising on WBD US Hispanic
208
Ads on WBD US Hispanic are interesting
118
Watching advertising on WBD US Hispanic inspires me
299
I’m likely to buy products/services that advertise on WBD US Hispanic
Source: Nielsen, NPOWER, Time Period Analysis, Hispanic Sample, Custom Demo Based on MRI 21Oct_21Dec Psychographics_HISP, Index Calculation Based On Total US P18-54 vs MRI Breaks, Live+3, Prime: Mon-Sun 7-11P, USH: DES, DFAM, Hogar, Spanish Language TV: All Spanish Language Viewing Sources, Date: 12/27/2021 - 02/26/2022
Digital performance VIDEO +
1.44M+
Monthly users OF PREMIUM IN-STREAM VIDEO
89%
Unauthenticated
77%
A18-34
50/50
Male/Female
96%
VCR
48
Min Ave. Engagement
50%
Ave. NWE user growth
Source: Google Analytics, 6/28/21-12/19/22, VCR level from O&O
TV audience performance
WBD US Hispanic Portfolio Primetime share growth +12%
#3 network Prime
(A,M,W 25-54)
#2 network Total Day
(A 25-54)
(A,M,W 25-54)
#2 network Total Day
(A 25-54)
#4 network Prime
(W 25-54 excluding sports)
(W 25-54 excluding sports)
Top 10 network
(A,M,W 25-54)
(A,M,W 25-54)
Source: Nielsen, NPOWER, Time Period Analysis, Live + Same Day 2022-23 Season to Date 9/26/22-3/12-23
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